How to Set Your Virtual Marketing Assistant Price

How to Set Your Virtual Marketing Assistant Price 

Business owners are always in a quandary on what fraction of their investment would be allotted for their virtual marketing assistant price. If they want to focus on growing their brand, generate sales, and increase product sales, the answer to this is to engage the services of a virtual marketing assistant. This can be easily accomplished by outsourcing, by delegating the many tasks at hand. But what would be fair amount in return to their exemplary services? How much must be given as compensation?

The price for a virtual marketing assistant will depend upon some factors and the different projects virtual marketing assistants can achieve. It also depends on how big or comprehensive the project will be, the expertise of the person hired, and standard rate that most business owners give to their workers. Virtual marketing assistants can perform tasks involved in finishing projects in no time. They can assist you with routine tasks involving Internet research, Social media marketing, Email marketing, Lead generation, Website content creation, design, and management; Graphic design, Blog writing, Proofreading and Editing, Video Editing, Search Engine Optimization (SEO), Google Ads, and many more.

What are the factors that will help you determine virtual marketing assistant price?

1. Experience – the number of years on the job allows them to accomplish easily the tasks at hand. This will also determine who are readily up to the challenge. Experienced ones are usually given the higher pay as compared to those who are just starting. Office work should be given to one who has experience working in offices prior. This would mean they will be able to handle the rigors of work that demands their expertise. Learn to identify their skills, whether only basic or more advance as this would determine the rates to compensate their experience.
2. Good communication skills – of course, you wouldn’t want to work with someone who doesn’t have a good command of the language. The worker should have an excellent record of oral and written English skills.
3. Technical Know-how – those who have more background knowledge of digital marketing and programming charge more than those who don’t have. Sometimes, they provide more specialized work and tech support to clients thus would require a higher pay.
4. Location – it is common knowledge that those who are from the US are more expensive than those who are coming from the Third World Countries like the Philippines and India. The payment will depend on whether they also live in an urban city or the remote areas, as this is dependent on their living conditions and the kind of internet services they are utilizing. Also, communication will likely affect both your interaction with each other as well as the round-the-clock support for customers the business is serving.
5. Attitude – those who can be relied upon, are resourceful, work efficiently and have all the positive attributes of a good worker charge more since they are confident that they can do the job. There is a need to screen applicants extensively in order to get your money’s worth.

What are the common rates charged to a virtual marketing assistant?

Scope of Work	Sample Tasks	HourlyRate (Average)
Basic AdministrativeTasks	Research, Data Entry, Editing,Proofreading, Clerical work, Excel, and other easy tasks	$15 – $20
More AdvancedMarketing Job like Accounting and Customer Service	Customer and marketing support, Emailmarketing, social media marketing, Accounting and Budgeting, Copywriting, CRM software experience, and the use of software like Quikbooks, WordPress, PowerPoint, Salesforce, and more.	$20 – $35
Advanced Work asExecutive Assistant or as a Consultant	Management of Website content or Projectcontent, Business consulting, Management of advanced IT site, and server  management.	$38 – $50

  

This table is based on average hourly rate given to virtual marketing assistants in the US. These are lower when you focus your sights on those located in the Third World or other remote countries.

What are the salary guidelines of a virtual marketing assistant? Virtual marketing assistants can be paid on an hourly basis or on a fixed price. This will depend on the following factors:

1. needs or the tasks given – email tasks, web page design, Facebook ads, etc.
2. project on a short term or long term one – few hours, a day, a month.
3. payment is hourly or on a fixed price basis – employer and virtual marketing assistant will come up with the desired rate. Some employers ask their hired assistants to sign a contract for a certain project to set up the rate and number of hours work.
4. time spent in getting the tasks done – this is dependent on the tasks if these are basic or the more complicated ones, whether the tasks given are general skills or the more complicated ones. Some assistants charge higher if they feel they are more qualified and skillful, and possesses comprehensive technical know-how to get things done.
5. freelance, part time or full time work. Employers are assured that their hired assistants are doing their job by constant communication or keeping a time log to monitor the job done. Others give sole authority to their hired staff and would give less supervision.

How are virtual marketing assistants paid?

A lot of business owners or employers pay their virtual marketing assistants by sending money to their PayPal accounts. Some other means of money transfer are completed through Transferwise, Payoneer, Western Union, and some other means. Agency-hired ones get paid through their agencies, from where they are deployed. 

Business owners or employers actually have the hand in how much they are willing to pay their virtual marketing assistants. However, they need to determine the amount according to the guidelines of payment and considering the factors that go with it. If you really need to outsource, then decide on a virtual marketing assistant price that is most affordable and convenient for you. In the long run, you will soon find out that having them will leverage your business and you can then work in developing or expanding your business, enriching your customer relationship, and having more time for yourself, not only for work but also for recreation with your family.