Video editing is a specialized skill and a highly demanding process. It cannot be easily taken up by yourself or your marketing team. Thankfully, it also happens to be one of the most outsourceable tasks out there. You can outsource video editing easily. It is up to you how to maximize its effect on your business.
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Whether you are a startup or a large corporation, video editing will always be vital to your digital marketing efforts. It produces the final output that will represent your brand to your target customers and thus has the ability to define the result of your marketing strategy.
Video editing transforms your ideas into compelling and presentable visual materials that capture your brand and convey your message effectively. It requires creativity, technical skills, and up-to-date hardware and software equipment.
With video content consistently gaining momentum in the digital marketing space, companies are compelled to keep up with its rapid evolution and become more invested in the medium.
In this article, we will help you determine the most important considerations and where to find the right service for your needs to maximize the benefits when you outsource video editing services.
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In video marketing, intermediate level skills are the sweet spot. Rarely will you need advanced video editing packages, which usually involve a more profound manipulation of the core elements of your video content.
Most of the videos you will need can be handled by an intermediate video editor with the creativity that will allow them to leverage good music, integrate voiceovers and special effects, and pull off seamless transitions while keeping with your brand.
Intermediate understanding of video editing is also required for those who would like to create animated motion graphics.
The above services can be outsourced to a freelancer from Upwork or Fiverr, a full-time contractor from OnlineJobs.ph or a video editing agency. How do you know which one is for you?
Determine the needs of your business and the level of integration of video content in your strategy. Reflect on the manpower and staffing needed to fulfill your vision and figure out what aspects of the process can be efficiently sourced in-house.
At the very least, you should already have a video marketing strategy in place. That way, you are armed with a clear vision for your video that you know is true to your brand and business. This makes the video editing a breeze.
Remember that video editing is just part of the multi-level process of video production. If your videos will involve high-level production, you should already have a team responsible for things like set design, talent recruitment, scriptwriting, directing, and recording before you outsource video editing. If you don’t, a video agency will be your best bet because they will provide all of this for you in an instant.
Firms are home to highly talented professionals used to the process and have experience working with different clients. You will only need to lay out your idea and familiarize them with your brand to get started.
Outsourcing to an agency is going to save you a ton of time and money versus bringing in your own in-house team. However, consider a different option if you want work done at your preferred pace. Keep in mind that video agencies attend to multiple clients so you may not have their undivided attention. Last-minute tweaks or rush projects will be a pain.
Keeping video editing in-house is a long-term investment, and as such requires a substantial amount of time and financial resources. Go this route if:
VeracityColab
This company handles complete video production so if you need high-level production, these guys are the ones you can go to.
Commotion Engine
While they specialize in 2D and 3D animation, they can also work with live-action videos. They can provide scripts and storyboards, but what separates them from the rest is that they help you launch the video and monitor its performance.
Pat Animation Studio
Pat Animation Studio’s bread and butter are animated, motion design, 2D and 3D explainer videos. They also handle the scriptwriting and overall creative development.
Flatworld Solutions
This agency, which has five different locations namely Philippines, India, Kenya, Bolivia, and Colombia, can edit a wide variety of videos from promotional ads, testimonials, educational videos, corporate videos, real estate videos, to documentaries, short films, movies, and even wedding videos.
If you are just starting to explore the wonders of using videos for your business, don’t go hiring a full-time, in-office video production team. In fact, this is the perfect opportunity to outsource video editing to an independent contractor because:
The freelancer option is also advised for one-time projects and immediate turnaround. There are freelancers with varying levels of skills. They can do simple merge and trim for you or perform footage recovery and video enhancements.
This is also the best option for personal use, dedicated hobbyists, one-man amateur productions, or internal communication requirements.
An independent contractor can help you keep a steady stream of high-quality content on your YouTube channel, splice your regular travel vlogs, preserve life moments in a format you can always look back to, or put together footage from corporate events or team building activities for internal use.
You can find video editors willing to do quick work for you on Upwork and Fiverr. Keep in mind that you will have to pay extra fees. Upwork, for one, requires a 2.75% fee for every transaction. This probably won’t bother you that much if you only need one video done.
Fiverr, on the other hand, requires a client fee of 5%, which is one of the highest fees online. However, the prices here start at a flat rate of $5. While you will likely have to pay more for better quality, you will always find someone who can do the dirty work for you for dirt cheap.
Another option you can consider is OnlineJobs.ph, which is a hub for Filipino remote professionals. The rates are lower here as you would expect. You can post a job ad for free and upgrade to the Pro version for a one-time fee of $69 to hire and review resumes.
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Anticipate your video content needs. Hire a full-time video editor if you plan frequent video content releases in the long-run. If you hire a freelancer for each project, the costs will add up and you might end up dealing with different qualities and styles of work.
If you are a startup or a small business, outsource video editing to a full-timer for an opportunity to train a professional specifically for your brand strategies. In time, you can grow into suitable partners with common goals.
The video editor can develop commitment and a thorough understanding of your brand to capture it effectively in every video. This also offers the advantage of tracking video performance and being able to correct and tailor the videos.
If you have decided on hiring an independent contractor, Onlinejobs.ph is the best place to start your search. The website boasts the largest resume database of talented Filipino remote workers with extensive video editing expertise. Whether you are looking for a freelancer or a full-time video editor, you will easily find a skilled Filipino worker willing to accommodate your needs.
Outsourcing to the Philippines unlocks a rich pool of high-caliber talent for a fraction of the cost. Onlinejobs.ph video editors bring a rich set of skills and extensive experience to the table. You can find a good video editor with related educational background and years of hands-on experience for $450-$1,000 per month or $4-8 per hour.
For a one-off three-minute pre-shot video needing special effects and enhancements, it will cost around $150 in the United States. The cost of three videos at that price can already get you a skilled video editor from the Philippines working for you full-time.
Read our article on how to keep Filipino professionals working 100%, where we discuss:
Home to a global workforce, the Philippines is a top outsourcing destination. You will find degree holders, formal video editing and production training, and stellar English communication skills for lower labor costs–three to four times less than a local video editor.
So when you outsource video editing to a Filipino professional, you can get the best value for your money. Having a full-time video editor on your team will help keep your video presence online without leaving a dent in your budget.
Video editing can often be delegated to experts with the artistry and training. Outsourcing is a cost-effective option available to any business willing to grow and acquire the required services as efficiently and quickly as possible. This business solution offers high-quality output without burning through your time and financial resources.
Read our comprehensive guide on how to outsource where we take you through the process step-by-step as well.
If you’ve tried your hand at some video editing without prior experience or actual familiarity, then you know just how time-consuming it is. In fact, depending on the project, editing can take a while even for a seasoned professional. Again, this is because it relies on technicalities as much as creativity and skill. Outsourcing to a video editor with mastery of the process will make a huge difference. Outsource video editing to:
Editing programs alone can be highly expensive. Final Cut Pro and Adobe Premiere Pro also require high-end hardware to run smoothly or handle 4K footage without a hitch.
When you outsource video editing, you won’t have to worry about burning a hole through your budget just to acquire all the software and equipment you need. Your chosen outsourcing partner not only brings the talent but also the necessary technology and equipment.
Video editors are equipped with the latest video editing essentials to get the job done as efficiently and quickly as possible. With their experience and exposure to the field, they likely even have access to applications and other nifty tools you probably don’t even know about that can streamline the whole process.
If video editing is suddenly integrated into the daily responsibilities of marketers, writers, or anyone on your team supposed to be doing another job, you run the risk of distracting them from their core responsibilities by refocusing their time and efforts in learning a new technical skill beyond their field.
You might think that you are saving money by doing this and that it may not matter to you if they don’t do great right away, but the opposite is true. Acknowledge the demands of the constantly-evolving video content industry.
There are always new software programs, techniques, and best practices video editors familiarize themselves with constantly. Even the most basic technical skills will require a good amount of time and concentration to understand and use to full advantage. It is double for an employee with a different line of expertise and interest.
As a result, employees produce mediocre output on both tasks. You get sloppy videos and a dip in performance on the job you actually hired them to do in the first place. However, when you outsource video editing services, you get to capitalize and make the most of the strengths of your in-house team and outsourced hire.
You can outsource video editing depending on how integral video content is to your business.
If you are an entrepreneur planning one-time video releases, you have the option to hire a freelancer at a fixed rate.
If you need weekly videos, you can hire a video editor on an hourly basis and rework the employment terms easily if you wish to increase frequency.
Either way, with an employee or team dedicated to the video creation process, you can easily meet fluctuating quantity requirements and accommodate last-minute changes.
A good concept can be tarnished by a poorly edited video. While you know your business inside and out, if you lack the technical skills, you might not successfully convey your message across in the way you envisioned it. When you outsource video editing to a professional, you have better chances of effectively capturing your brand’s essence and personality in a 60-second video with quick and masterful execution.
In addition, videos need to be optimized for specific platforms. Video marketing on Facebook is very different from video marketing on Instagram. If you want to make the most of a certain idea, content, or raw material, your videos will have to be tailored to appeal to the type of audience and their interests and expectation in a certain platform.
You may just be looking to outsource video editing because you don’t have the skills or the time to learn them, but when you hire the right person for the job, you also get an important, cost-saving benefit that is often overlooked by many businesses.
If you aren’t sure where to start, check out the link above so we can guide you through the whole process of finding and hiring Filipino workers. In this article, we discuss:
The video content industry is a fast-moving one. It can be challenging to keep up with and risky not to even try. However, outsourcing video editing allows you to keep up with the demands of the growing medium at the fraction of the cost.
Having a video professional on your team takes this problem off your plate. With an innate interest and commitment to keep pace with the latest trends and best practices in the video content space, an outsourced video editor strives to acquire the best and most efficient resources to constantly improve their services and stay relevant.
Many business owners are turned off from outsourcing for fear of losing control over part of their business. However, with the technical nature of video editing, you keep control over every aspect of the video creation process anyway. A video editor just splices everything neatly together. They already have the experience and skills enough for you to completely entrust them with the job.
During your search for a good video editor, you will find that many of them have digital marketing expertise as well. If this is an aspect of the business you are struggling with, a person with a true passion for the job and experience in strategic implementation of video content can offer an outside perspective that can inspire fresh and creative marketing ideas.
Find a professional with the right style and attitude to convert ideas in your head into a compelling and engaging video.
Creativity. The most important skill of a video editor is being able to tell a good story. A good video editor has a good understanding of all the elements they are working with and the importance of each one in putting together a big, meaningful spectacle.
Quick turnaround time. Video editing is inherently time-consuming. Even simple edits can take a few hours. While it is recommended you set your expectations when it comes to deadlines, find someone who can get work done quickly without sacrificing quality.
Versatility. Very rarely a cut-and-merge process, outsourced video editing is also a field that encompasses all industries. Good video editors are well-aware and flexible to the complexities of the post-production process and the variety of styles and requirements inherent to every niche.
As such, many video editors know how to work with audio and music and create special effects. Some professionals can also be good graphic designers and illustrators to create animated motion design to add fun and flair in explainers and how-to videos.
Genuine curiosity and interest. Video editors should be passionate about their work and share your enthusiasm with your brand. That way, they are able to put themselves in the shoes of the audience and develop a video that hits all the right notes.
Quick pick-up of instructions. A good video editor can easily get a good grasp of your requirements to avoid mistakes and revisions that will waste your time and money. That being said, he should be an effective communicator with good English language skills.
This is a crucial step in selecting the right person for the job. Here, you get a feel for their editing approach and style and the effectiveness of their output. These are the things you should pay close attention to:
Style. Make sure their style is in line with what you’re after. When checking their previous work, look at how they approach style requirements for clients of different industries and niches.
If they tend to reuse the same elements and stylings for unrelated topics, the video editor might not be as thoughtful in creating your video as you’d like.
Music and voiceover use. Audio enhances your message and establishes a connection with your audience. Music can either be the driving force of a video as in the case of an ad or a supporting aspect as it is for explainers.
A good video editor understands the important role of every sound element and is capable of leveraging music and make it work for the bigger goal.
Video impact. Revisit their previous work and play the part of a customer. If their videos work on you, they will probably do a good job of making an impact on your target audience with the video they will create for you.
Experience and track record. The portfolio is designed to look good and as such includes the most brilliant accomplishments that the video editor is most proud of. Request links to their video channels and check every single entry.
Take note of the number of videos they worked on to gauge their experience and how different the first video is from their latest work to evaluate the evolution of their style and growth.
While outsourcing companies and independent contractors most likely worked with a client with a vague slate of ideas to work with, at the very least, you should at least have a good understanding of what you are after.
Don’t use orientations and briefings with your video editors as a way to figure out what you want. That part of the process should have been completed long before you outsource video editing. This way you will avoid wasting your time and resources and won’t unnecessarily prolong the process.
To make sure the video editor provides you what you’re looking for, give them as many details about the project as possible. Aside from the deadline of the project, here are the things you need to prepare before you outsource video editing:
Script. This is the overall flow of the video. If you have an idea about the kind of soundtrack, text, transitions, and effects you want on the video, include them. If you do decide to add these elements to your script, make sure you indicate them correctly.
The script will let the video editor know what the purpose of the video, who it is for, and how it will serve your marketing goals.
If the goal is to walk the audience through a problem, sympathize with a pain point, break down complicated services or products, or highlight your brand’s customer reviews, make sure to brief the video editor on any of these items.
Preferred style. Make it clear to the video editor what the look and feel of the video is going to be. Will it be nostalgic or will it be upbeat?
Provide them sample videos that represent the style you want to emulate if that’s what it takes to get your point across. At this point, the video editor should already know enough about your brand to reconcile it with the style of the video they are going to make for you.
Platform. Where will the video be broadcasted? This is an important piece of information because the video needs to be optimized for particular platforms.
The video you upload on Facebook will not be the same as the video you will upload on Instagram. If you plan to repurpose a single video for each platform, have the editor make cuts for each.
Be thorough. If you will be sending raw material, keep the clips organized. Use file names so that the video editor can easily find them. If it is a massive chunk of video that needs to be chopped off, be clear on which parts need to be included by breaking it down in parts through time stamps.
If you will be working with terabytes of files and see yourself doing this in the long run, it is smart to invest in file transfer protocol or FTP for secure and easy file sharing.
Finding a good video editor for your company is just the first step. After you outsource video editing services to the right partner, make sure to measure your success and keep your momentum going.
Do you have more questions on how to outsource video editing? Sound off in the comments below!
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