Amazon listing optimization service has become more relevant than ever in today’s business landscape. In order for your business to grow and become profitable, you must make yourself visible and reputable online. As with anything with great value, this cannot be achieved overnight. In fact, it is one of the most time-consuming tasks an Amazon business owner will need some backup for.
Table of contents
The work involves making a listing for every product you sell and then optimizing the content for discoverability. The task becomes even more tedious if you have a huge catalog of products.
After all, product listing optimization will require maximizing the conversion potential of each and every listing. That means taking the time to put together every single product listing thoroughly.
Doing this job all day might not be the best use of your time as a business owner. Thankfully, Amazon listing optimization service can be outsourced.
You have the option to delegate this crucial task to specialists who know their way around this jungle of a marketplace.
There are professionals out there who are interested in and well-trained for this responsibility and are willing to devote their day to unlocking the full potential of your Amazon store.
By outsourcing your Amazon listing optimization service needs, you will save you a lot of time and resources than when you do it yourself or with an in-house team. We have training that can help you with all of this. Sign up for our newsletter to find out how.
There are several websites out there that can connect you to the right Amazon expert for your business. Check them out below and see if they are the right sources for what your business needs.
This is a global freelance marketplace that connects you to Amazon pros from across the world. The rates here are higher compared to the other options we discuss below. You are looking at a minimum hourly rate of $10 all the way to $90.
The platform favors one-off projects over ongoing work. This means that the Amazon listing optimization service partner you will find on here will likely be working for other clients as well. In turn, it might be difficult to request changes, get progress updates, and ensure a 100% job.
One thing you should also remember is that Amazon product listing is rarely a one-time task you tick off the checklist. You will need to constantly improve your listings especially with evolving platforms and ever-changing demands.
Another thing is that Upwork is also designed to handle everything so you don’t have to leave the website. Communication, collaboration, and payment are all done within the site. This becomes a curse, however, during outages–and Upwork has a lot of them.
During hours-long downtime, which seems to happen every week, you won’t be able to access the platform so you won’t get done during that time and it interrupts your work. While it provides a Status Page where you will see if the site is up, it provides no information on when the website will be up and running again, what is causing the issue, and how long it will take.
This platform is also home to freelancers from different parts of the globe. The main attraction here is the $5 flat rate. Turnaround time is usually really quick too.
Keep in mind that this price applies to work done on a single product. Depending on the skills and expertise of the Amazon optimizer, you will get a 300-500 words product description including the title. This rate almost always does not include SEO yet and will usually be limited to no more than two focus keywords.
In fact, going this low on this platform might not produce your desired results. In turn, you will need to increase your budget to get an enhanced Amazon listing optimization service.
If you are looking for a high-caliber talent that will fit your budget, one of the best sources is Onlinejobs.ph, which boasts the largest database of Filipino remote professionals.
For a monthly subscription fee of $69, you can find, review, and hire Filipino workers for the Amazon listing optimization service your business needs. You have the option to cancel your subscription anytime. With high-quality work for a fraction of the cost, you will enjoy unmatched value, proficiency, and loyalty.
You can post a job listing, browse and filter resumes on Onlinejobs.ph, and check the legitimacy of the information the workers provide using the website’s ID Proof feature. Unlike Upwork, the site serves as a connector between you and a professional. While you can communicate and pay using the tools and features provided by OnlineJobs.ph, you have the option to use software or programs outside of the website.
Here’s a guide for you on how to simplify the search process and find the best person for the job. In this article, we discuss:
If you don’t have the time to recruit and vet employees, Onlinejobs.ph does it for you for a $500 fee. You are guaranteed to get the perfect Amazon expert for you, but you have the option to get another virtual worker for free if the first one isn’t a good match.
The Philippines is one of the leading outsourcing destinations in the world. It boasts a growing workforce of globally competitive degree holders who can go toe to toe with local experts,
With excellent English proficiency (it ranks second in Asia) and affinity for the Western culture, Filipino remote workers are more than capable of providing excellent Amazon listing optimization service, all for a smaller price tag.
Many Filipinos are flexible with their time schedule since many of them come from business process outsourcing companies and call centers that require them to work the graveyard schedule and changing work hours. So if you want a more hands-on collaboration, you can request them to work during your work hours with little to no adjustment.
The low standards of living in the Philippines translate to lower fees. You can hire an Amazon expert who will work hard to boost your business at around $580 per month. You can have a degree holder with formal Amazon training and years of experience willing to optimize your products for Amazon for far less than the rate of a beginner local Amazon professional.
In fact, you can find someone for $2 per hour. This is the lowest hourly rate you will find on OnlineJobs.ph. However, it is important to make sure professionals at this rate are capable of doing their job. More often than not, workers with this rate will require some training so if you have the time but not so much the budget, you can provide training.
Are you looking to hire a VA?
Click here if you’re looking for someone to work for you remotely.
The process is all about providing and arranging product information into a presentation that is visible, relevant, and enticing. When done right, product listing optimization will improve the keyword rankings of your products, drive traffic to your store, and boost sales and conversion. However, in this aspect of the trade, getting people to find your products is one thing; persuading them to purchase is another. Amazingly, you can hit two birds with stone if you choose the right play.
When it comes to discoverability, Amazon has its own set of guidelines in choosing the products they put on the first page of the search results. Most people rarely go to the second page because they usually find what they are looking for there already. So, the first page is the place to be.
Especially if it isn’t in your wheelhouse, it will require months of studying and trial-and-error on your part to be able to optimize your listings in accordance with this system–time that you likely won’t have or cannot afford to lose if your priority is growing your business. Here’s the overall process:
This involves finding which keyword terms your target audience usually search for. Amazon has a pretty straightforward system for rewarding products that use these keyword terms organically.
Amazon only brings up your product if it contains every word in the search term your audience uses. Sometimes, different search results can come from variations of a word, an algorithm perk that you can use to your advantage.
A good way to get started is to utilize the autocomplete function on Amazon’s search tool. When you type a specific word, you will see some suggested terms for that word. These should give you a good picture of what people are searching for and what terms can be worth targeting.
There are also several tools for keyword searches you can use as well to give you a more in-depth analysis. Keyword Planner is a free Google Ads tool that can provide you search volume analytics for any keyword. However, since it is designed around Google’s search algorithm, results will be influenced by that system.
For Amazon-targeted keyword research, there are several paid programs you might want to consider. One is Jungle Scout, which provides insight into customer search trends and product popularity. Viral Launch, on the other hand, offers the Amazon Keyword Tool, which aggregates data on search volume, keyword variations, and keyword competitiveness.
Don’t make the mistake of purchasing these sophisticated keyword research tools if you do not have a complete understanding of the process. These tools provide a wide range of excellent keyword metrics that can inspire a successful keyword strategy for your store. If you don’t know how to put this sophisticated data to good use, don’t risk wasting such a valuable resource and leave it to an Amazon listing optimization professional to reap the benefits for your business.
You may have found a lot of keywords that apply to your store. It’s time to figure out which keywords offer the best chance to get up the rankings. Check the relevance and search trends surrounding these terms. Odds are, you’ll find a lot of keywords you’d like to be indexed for, but you may not know which ones you can realistically compete in. Not to mention, implementing them with the right balance on your listing.
You certainly would want to focus on keywords with high search volume. These keywords are most likely what competitors are targeting as well. However, there are keywords that are somehow being overlooked by even the higher ranking sellers. These low-competition, high search volume keywords are perfect to include in your listing and can be easy to rank in.
Also, check to see how frequently a certain relevant word is used by users. If it has a good search volume, make sure to add it to your listing to benefit from its popularity.
After determining the right keywords, you will have to integrate them carefully into your product listing–from the title to the descriptions. For this, it is important to study what your top-ranking competitors are doing, then doing it a thousand times better.
It is recommended to use bullet points when highlighting product features and benefits. This is to make it easy for users to find the information they are looking for. Since many only skim, keep the bullets short and concise, but also complete.
A good product description is an elevator pitch that is original, meaningful, and compelling. It condenses everything about your product in an appealing easy-to-read copy. If you are a product dealer, odds are many of your competitors are just copy-pasting the product descriptions provided by the main brand. If you craft an original description, you also increase your chances of ranking on Google.
Keywords can also be hidden within the listing so that you can enter as many of them as possible without bombarding the user. Amazon allows you to enter keywords you would like to be indexed for in the backend of your product page. There is a limited number of characters you’re working with here so make sure you only put keywords relevant to the product like synonyms, abbreviations, or key popular word associations.
Appeal to the visual tendencies of buyers by uploading multiple product images to accompany the listing. These photos will serve as the buyer’s first impression of your products so they should do a good job showing the features of the product. Most of the time, using just one image won’t cut it. In the same way, a low-quality image casts doubts on potential buyers.
Stick to professional product images. If competitors are using the same main image, use a different image to make your listing pop. Boost user engagement with Enhanced Brand Content, a premium content feature for Amazon that allows you to add and arrange images, text, and graphics in an interesting layout within the product description section. This not only makes the information easier and more fun to consume for customers but also gives you the opportunity to highlight the product’s unique benefits and paint a picture of the experience users will get.
All these nitty-gritty details will have to work together in order to nudge customers in the right direction. It is no wonder how important and crucial Amazon listing optimization service has become.
It is time to get some outsourced help for your Amazon business if you are:
Recognizing your need to outsource is the first step. The next thing you concern yourself with is hiring someone who is a good fit for the company, has the skills specific to your needs, and can provide excellent work.
Outsourcing can get you all that in the most cost-effective way possible by giving you access to a global talent pool that can deliver amazing quality for less.
Check out our complete guide to outsourcing to learn how to take every step successfully. You will find information in this article about:
If this is a process you don’t see yourself enjoying, one that you know you are not cut out for, or just have no time or desire to learn, outsourcing might be the best course of action for your business.
By outsourcing a trained Amazon professional, you will get the benefits of specialization and high-level proficiency without taking yourself away from core business processes.
Majority of the talents you will find will likely be well-versed with multiple Amazon-related operations. They will be good content writers, SEO experts, and experienced with product research and customer service. You can get a professional or two (a whole team if you have thousands of products) for most of your Amazon needs. They can help you streamline all your Amazon processes by:
If you are looking to double your sales in a short span of time, look for another Amazon virtual assistant that can help with promoting your products. You would want someone with digital marketing and advertising skills with knowledge of paid search best practices. The right person can help you with:
With such a tedious and crucial part of the business, it is important to find a person you can rely on. If you aren’t sure at what exactly to look for in an Amazon product listing specialist, reflect on your company’s needs.
Take into account the activities you hate doing and what non-executive tasks take up so much of your day. Don’t forget to consider your budget and how much time you are willing to dedicate for the hiring and onboarding process. To help you get started, here are the skills to focus on during your search:
Understanding of Amazon guidelines. The right virtual assistant should know their way around Amazon’s search algorithms. Fortunately, what the retailer has in place are usually clear-cut so it will feel very much like ticking boxes on a checklist. The challenge lies in standing out from the millions of sellers on the marketplace. Look for a specialist who knows how to make the most of the keywords.
E-commerce experience. You’d save yourself a lot of time by hiring someone who is ready to hit the ground running. If they have been in the trade or has a good grasp of your niche already, the transition will be seamless. If you are selling surveying or drafting equipment, it would help if your VA has a background in engineering, architecture, or other similar fields. That way, you will only need to familiarize them with your brand and overall business structure to get started.
Content writing skills. Your VA should be able to make an irresistible sales pitch. You need an employee that can craft an engaging and creative copy to effectively communicate the benefits of buying your products while also successfully implementing technical requirements like keyword research and SEO. This skill will also help when it comes to encouraging reviews from customers through email.
SEO background. Customers don’t always go to the actual Amazon website to find products. Sometimes, they will Google it first. Notice that when you look up a particular product on the search engine, Amazon listings usually dominate the search results. The virtual assistant you choose must know how to leverage this benefit to enhance your discoverability and then hammer it home with a product page that has all the elements that will convince the customer to click “Add to cart.” An Amazon virtual assistant with experience in SEO will also help you become visible outside Amazon. It will be difficult to climb to the first page without a boost from outside traffic so you need someone who can help promote your products on social media sites and on Google.
Detail Oriented. With hundreds or thousands of products to work on, a virtual assistant should be able to pay close attention to each and every one of the listings to make sure the pages are complete and error-free. The Amazon expert you want knows the importance of each product in terms of the impact it can have on the overall business. Of course, you would want someone who can do this without taking too much time. Thankfully, there are many experienced Amazon specialists out there who can do this both accurately and quickly.
While hiring and onboarding an outsourced employee for Amazon listing optimization service can take a bit of time, it is a valuable investment that often comes as a natural step in business growth. If you are struggling with the idea of letting go of some degree of control, outsourcing will be a tough hill to climb, but one that will certainly pay excellent dividends.
The desire to retain total management over every part of your business is natural. Sooner or later, however, you will realize that bringing new and skilled people to the fold is necessary to move your business forward. As you go through the journey, you will learn that there are just some aspects of the business that are beyond your skillset. You know it will be counterproductive to switch your focus to acquire this new knowledge just to maintain complete control of everything.
So if you are serious about growth, the sensible long-term solution is for you to offload mundane and non-core tasks to reliable and trustworthy employees with the right expertise and just taking the time to introduce and acclimate them to the business.
To simplify the outsourcing process for you, we have created an amazing training course to teach you exactly how to find, train, and manage the right employee.
Set expectations. The repetitive nature of product listing optimization might make the job dull. Make sure your outsourced hire understands what the daily tasks of the job will involve. Usually, though, the people you will find are already used to these responsibilities, but it pays to still tell them what their typical workday will look like so as to avoid surprise exits or disappearances.
Set up an open communication and make yourself available for any questions they might have. To monitor progress, request a daily or weekly email report detailing what they accomplished.
Familiarize them with your products. If your Amazon VA’s responsibilities will involve writing product descriptions, it is important he knows what your products are all about. This is to empower them to successfully capture the essence of your product and convey an enticing message with the tone and style that matches your business.
Give them proper training. Even if your Amazon product listing service specialist is familiar with most of the software programs and applications they will be using for the job, if you want things done in a way they aren’t used to, set aside some time to show them the ropes.
Outsourcing your Amazon listing optimization service can catapult your company to new heights while allowing you to set your priorities and redirect resources to other core aspects of the business. If you are new to outsourcing, test out a couple of VAs first. Use our comprehensive training below as a guide on how to confidently hire and train outsourced professionals.
Do you need more help with your Amazon business? Sound off in the comments below!
Want to hire your own VA?
Click here to find amazing talent waiting to work for you.